Find two libraries that are using Instagram in their marketing plan:
The Lawrence Public Library in Lawrence, KS uses Instagram to promote their own events, promote happenings in their community, track progress on building projects and displays and showcase photos taken at library events. My favorite photos are from the library cook book club: http://instagram.com/lawrencelibrary
The Boston Public Library in Boston, MA has an extensive and active presence on Instagram. They post photos of everything from local architecture and changes in décor at the circulation desks to active programming photos. They promote their print media (brochures, mostly) which I found very interesting. The do not seem to promote their collection in the same way smaller libraries do, likely because they have so many branches. It's a great feed. I think I'll follow it: http://instagram.com/bplboston
The libraries I found also posted shots of recent projects and "action shots" of patrons and library activity.
ReplyDeleteWhen I was trying to find libraries last week that used Instagram, it appeared I needed an account in order to search. Do you have an account? Is that why you can get these URLs? I can click on the links you posted, but when I was searching I ended up with webgram URLs...THANKS Rhonda
ReplyDeleteHi Rhonda,
ReplyDeleteI had the same problem at first. The "desktop" site for Instagram is not very useful -- paralyzing, even -- if you are used to using the app on your smart phone. To find these I did Google searches for "library instagram" ; "public library instagram" ; etc. Some libraries also link their instagram to their facebook pages, and you can link from there. I hope this helps!